by Jeri Walker | Jun 11, 2018 | Marketing & Media
While hopeful writers may convince themselves everyone needs to read their book, the truth is that no book is for every reader. How to determine your target readers is a crucial step toward attaining a degree of success. Visions of tantalizing bookstore displays have... 
by Jeri Walker | May 28, 2018 | Publishing Tips
Joseph Epstein is often quoted for noting that around eighty percent of Americans feel they have a book in them that they should write. A far, far fewer percentage actually end up writing a book. Of those who finish a book, the chances of that book’s success are... 
by Jeri Walker | Apr 30, 2018 | Writing Tips
Approaches to outlining a novel are sometimes bemoaned by authors who decry how such an orderly approach can work against the rather addictive journey of discovery (surprise!) allowed by pantsing through a plot. After the high of flying by the seat of one’s... 
by Jeri Walker | Apr 2, 2018 | Publishing Tips
Book formatting mistakes to avoid abound in traditional as well as independent publishing. While some readers say they can overlook a certain number of typos when a story is engaging enough, it’s probably safe to say bad formatting is even harder to overlook... by Jeri Walker | Dec 4, 2017 | Publishing Tips
The list of questions to ask when writing a book for publication seems never-ending at times. Notice how I tacked the word publication onto the title? Getting published (no matter the form) is often a lofty goal, and a good writer needs to be just as much a student of...
