by JeriWB Guest | Jun 3, 2019 | Marketing & Media
Do you see yourself as an authorpreneur? Like it or not, being a writer also necessitates developing one’s business sense. Like any skill, we can educate ourselves to overcome weaknesses. More importantly, we can learn to play to our strengths. I’ve known... 
by Jeri Walker | Oct 22, 2018 | Marketing & Media
Experimenting with local marketing tips for authors can go a long way toward getting your books noticed. As the saying goes, start where you are. Making use of the power of a community that knows you can yield faster and greater results than diving into the choppy... 
by Jeri Walker | Jun 11, 2018 | Marketing & Media
While hopeful writers may convince themselves everyone needs to read their book, the truth is that no book is for every reader. How to determine your target readers is a crucial step toward attaining a degree of success. Visions of tantalizing bookstore displays have... 
by Jeri Walker | Nov 20, 2017 | Author Interviews
I met Laurie Buchanan a couple of years ago when she first started attending meetings of the Boise Chapter of the Nonfiction Authors Association. Her infectious energy and practical attitude draws people to her presence as well as her book. I’ll soon be working... 
by Jeri Walker | Oct 9, 2017 | Marketing & Media
An Author’s Guide to Book Clubs is now available! This 22-page booklet contains hundreds of questions an author, book club leader, or teacher can use to spur literature discussion. Use them as is or tailor as desired. All authors should consider the benefit of...
