Self-published and traditional authors alike shoulder much of the responsibility of promoting their own work. Essentially, an author-platform is how a person reaches an audience of book-buying people. Rather than get overly frustrated at the amount of time it takes to create a platform, view it as a challenge well-worth the learning curve.
So here’s what you do…
- Get a Blog
- Start Tweeting
- Make a Facebook Fan Page
- Participate in LinkedIn Discussion Groups
- Join GoodReads
Yep, just like that you will have a platform. But you gotta work that platform and work it good! Notice how my tone now turns to mockery.
Help by Kosta Kostov
But what about Google+ you might say? I’ve also amassed a growing circle of Authors and Bloggers there. I’ve yet to get involved with Triberr, Networked Blogs, SheWrites, BlogHer, The Independent Author Network, or countless other communities. And what about FourSquare, Digg, and Reddit? You got me. I’ve yet to go there.
You might as well throw in a YouTube account while you’re at it because apparently book trailers are an author essential. Helpful pointer: don’t make a trailer unless you hire someone or have the skills for it not to scream amateur attempt.
While you’re at it, make sure you’re checking that Klout score and giving Klout to others as if you’re life depended on it!
Some days I wonder where it all ends. Will I ever feel my author platform building duties are complete? Here is where self-control comes into play. Decide how much time you can devote to the task and stick with it. Building that author-platform takes perseverance. Like learning anything new, the road can be bumpy at first. Don’t give up.
Out Of Energy by Frits Ahlefeldt
And just as you feel overwhelmed, you can attempt to start scheduling your online presence with the likes of Buffer, HootSuite, and TweetDeck. Oh yeah, and somewhere in there you have to finish writing your novel. Don’t despair. Little by little it will all fall into place.
BTW… you can get sued for “borrowing” images from other websites for your blog. Use pictures labeled for use in the public domain.
Was someone a little cranky today when writing this post? You betcha. In all seriousness, what advice do you have for writers who are just starting to build their platforms?
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